MBA 5501 Unit V Discussion Board

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MBA 5501 Unit V Discussion Board

MBA 5501 Unit V Discussion Board

 

Kotler and Keller’s Marketing Insight “When Less Is More” details Royal Phillips Electronics discovery that their products were difficult to use (p. 339). Discuss the last product or service you purchased that did not perform or deliver as expected, the result of your frustration, and your willingness to purchase this product again.

Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."

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